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TREND 2
RAW AUTHENTIC

 People search for authenticity in their lives and
the products they use.

This is a conscious choice. Close to nature and without frills.
Raw materials, functional shapes and practicality are balanced
with modern comfort and urban lifestyle. 

RAW AUTHENTIC connects with rural as well
as urban lifestyles stimulating a broad public. 

These products tell a warm story about the past and
the future in a sturdy and careless way.

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